BioProcess International Europe

The Initial Quest

At BioProcess International in Boston, BioQuest transformed passive participation into active engagement. It delivered more value to every event stakeholder.

Following its success, the team expanded with new experiences – Exhibitor Explorer, Quest for the Code, and TIDE Turner, adding fresh layers of interaction and discovery.

As a result of a continuous gamification strategy, at BioProcess International Europe in Hamburg this year, BioQuest became a talking point, icebreaker, and the engine that drove 16,731 engagement points.

The Strategy that Wins

Incentives aligned with strategic goals – points earned for booth visits, poster interactions, keynote attendance, and wellness session participation.

Roulette stations injected energy and directed attendees to under-visited areas. A themed experience ensured relevance and connection with the audience.

Exhibitors generated higher-quality leads. Sponsors walked away with richer insights. And event teams had a clearer view of every engagement point.

Game-Changing Results

BioProcess International Europe delivered:

• Increased session attendance.
• Higher survey completion rates.
• More energy across the event floor.
• Gamification is now part of the sponsor package
- a standout event selling point.