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In The Press

October 2024

News - 4 mins read
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Reef has been featured in a variety of publications discussing the digital transformation of the financial services industry. Here’s a quick roundup

Leveraging technology to offer a personalised experience is crucial for capitalising on the expanding UK market. As discussed in this Finance Derivative article: Why Personalisation and Tech Hold the Key to Capitalising on the UK’s Financial Services Investment Growth, offering tools to deliver more engaging experiences and gain trust among investors.

International Finance Magazine delved into the current hot topic: Engaging the Next Generation of Investors. Matt shares advice on how to invest today in tomorrow’s investors by building a robust digital presence. Also covered by, Finance Derivative and Financial Time’s Professional Wealth Management.

This episode of FinTech Focus TV powered by Harrington Starr, highlights the importance of technology, data, and personalisation in fintech recruitment: The Personalisation of Digital Hospitality in Fintech. Matt Ryan joins podcast host Toby Babb to discuss why maintaining personalisation is key when attracting and retaining top talent, how ‘Digital Hospitality’ is used to maintain a consistent brand perception across all touchpoints and ensure candidates also feel valued and engaged.  

Younger generations are more open to new investment opportunities was the topic of this Professional Paraplanner Magazine article: Personalised Investor Relations Crucial to Wealth Transfer, an essential step for IR firms to stand out and be prepared. The article highlights the importance of personalising communication as a key strategy for relations with younger investors. 

In this FinTech’s DEI Discussions episode: Powering Inclusion Through Personalisation, host Nadia Edwards-Dashti and Matt Ryan discuss how to walk the talk for inclusion across financial technology. Matt shares how Totem’s tech arm, Reef, evolved to enhance audience engagement in the financial services sector, particularly during the COVID-19 pandemic. The article also highlights the importance of learning from other industries to personalise and improve user experiences in fintech workplaces, as well as providing a more inclusive and effective work environment. 

Digital Networking Gains Momentum at Finance Events with 30% More Messagingpublished in The Fintech Times, examines how our event app usage has evolved over the last two years. Attendees are now demanding more from their event experiences and more features and capabilities from event apps. They expect to communicate through chats and react to and edit comments, in real time.

Global Banking and Finance Review published this article on how In-event Interaction is Soaring for the Financial Services Sector – Don’t Get Left Behind with analysis on private capital’s most senior gatherings SuperReturn InternationalSuperInvestor and The Network Forum.

ESG and the importance of ‘Digital Hospitality’ for wealth management published on Finance Derivative page 52-53 Highlights how improving offline client meetings with digital hospitality aligns with ESG goals.

Utilising technology to power up investor relations published on Professional Wealth Management on technology that can help firms personalize investment for young people ahead of a much-anticipated great wealth transfer.

Keeping Customers Loyal When There Is Too Much Choice published on Finextra explaining how wealth management firms can craft digital experiences that keep customers loyal despite incentives to go elsewhere.

Financial Services Are at Risk of Being Digitally Left Behind Retail Banker International:

This article, also featured in the London Daily News, warns that financial services firms risk falling behind if they don’t invest in digital experiences that match the high standards of in-person interactions.

Cultivating a Appealing Digital Office Space Startup Observer: This article explores the importance of creating a positive digital experience for clients and investors.

Adapting the Lessons of Retail to Wealth Management Professional Wealth Management: This piece highlights how wealth management firms can learn from the customer-centric approach of the retail sector.

What Retail Can Teach Financial Services to Improve Customer Interaction: Several publications, including Retail Banker International and Yahoo Finance, discussed the lessons financial services can learn from retail to improve customer interactions.

Bridging the Digital Divide in Client Engagement (Global Banking and Finance Review): This article dives into the challenges and solutions for improving client engagement in the digital age.

Reef: Digital Transformation Essential Amid Hospitality Boom (eGlobal Travel Media): With a surge in travel, this piece explores how digital transformation can elevate the hospitality experience. eGlobal Travel Media:

Shaping the Financial Future in a Digital World (Finance Derivative): This publication discusses the importance of innovation and technology in securing a strong financial future.

For more on how Reef’s audience engagement platform can help bridge the gap between physical and digital interactions watch our recent webinar

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