Deerpath Capital elevates client engagement with Reef

First published in Green Sheet. View the original full article here.

LONDON, UK, 06 March 2024. Leading audience engagement platform Reef powered by Totem, has announced a new partnership with Deerpath Capital, a prominent US-based private credit firm. The collaboration will see Deerpath Capital leverage Reef’s innovative technology to create a unique and interactive digital environment tailored to its clients and prospects.

Reef’s unique blend of sophisticated technology and user-friendly interfaces will provide a comprehensive solution for Deerpath Capital’s diverse digital engagement needs. Together, they will develop an exclusive “Audience Home” on the platform, a dedicated digital space where Deerpath Capital can host and manage a wide array of content and events. This includes a regular line-up of live events and webinars, complemented by articles, reports and videos.

Deerpath Capital’s decision to partner with Reef was driven by several key factors in line with its strategic goals around digital hospitality, the art of providing a seamless experience for its stakeholders across all digital touchpoints. Crucial among these is Reef’s proficiency in seamless brand integration, ensuring a cohesive and immersive brand experience that resonates deeply with Deerpath Capital’s esteemed clientele. Additionally, Reef’s utilisation of first-party data will provide the private credit firm with deeper insights into investor preferences and behaviours, significantly enhancing its engagement strategies.

Reef’s commitment to robust security guarantees that all digital interactions and data exchanges within the platform meet the highest standards of safety and compliance. The scalability of the platform is another significant advantage, offering Deerpath Capital the flexibility to expand its digital offerings and adapt to evolving market trends effortlessly.

The dedicated platform and accompanying app will provide an extensive suite of tools for event and webinar management. This includes an in-event ‘remote control’ allowing attendees to vote in polls, participate in Q&As, scan badges of other attendees and download digital materials directly to their account by scanning QR codes. The connected platform will also deliver an enriched experience for virtual attendees, with features such as customisable registration and in-session management.

Antonella Napolitano, Managing Director, Global Head of Investor Relations and Capital Formation at Deerpath Capital, said: “Through our partnership with Reef we will establish a more dynamic and engaging digital presence. This initiative will make it possible for us to forge stronger connections with our audience and set a new standard in digital engagement within the financial services sector.”

Matt Ryan, Chief Transformation Officer at Reef, commented: “Our platform delivers unparalleled digital experiences, on both sides of the Atlantic, making it an invaluable tool for a prestigious firm like Deerpath Capital for whom strong client relationships are key. This integration of technology will not only streamline the event management process, but also significantly enhance the participant experience. We look forward to supporting another forward-thinking business in achieving its digital engagement goals – and are excited about the potential this partnership holds for the future.”

For more information about Reef visit: Reef by totem

About Deerpath Capital

Deerpath Capital Management, LP is one of the largest providers of customized, cash-flow based senior debt financing to lower-middle market companies across diverse industries. Since being founded in 2007, the firm has deployed nearly $10 billion across 900-plus investments in the U.S. As of December 2023, Deerpath’s AUM is over $7 billion.

For more information, please visit Deerpathcapital